- Scope: Designing and launching a mobile app
- My role: Design lead, UX designer, UI designer
- Year: 2018-2019
Project description
Chainformation’s SaaS solution already had an established web presence, but to meet users’ growing need for flexibility, the decision was made to develop a mobile app. The goal was to create a seamless and intuitive mobile experience that made the service easily accessible for users on the go, while presenting key features and content in a user-friendly and intuitive way.
I led the project from initial idea to public launch and contributed throughout the entire design process, including research, wireframing, prototyping, and user testing, to ensure the app met both user needs and business objectives.
Impact
The launch led to a dramatic increase in user engagement and satisfaction, making it the preferred way for users to interact with the platform. And strengthening the company’s competitive edge.
Then what happened?
A few years after the initial mobile app was launched, as user needs and expectations grew, I led the design team in the first steps towards the second generation of the mobile app which was launched in 2024, a year after me stepping down from the company.
